Well, all the students would definitely blame the Universities and Boards to time the exams in such an auspicious season like the IPL season. Be it the favourite players, regional teams or the sexy cheerleaders, every cricket-enthusiast and non-enthusiast would find some or the other reason to watch the match. That probably answers the question of why there are more than 400000 tweets at #ipl only after a week of the season. That's not it, major sponsoring brands have brought out exclusive strategies like Volkswagen Vento and Polo with live match displays, Mystery chips flavours by Lays Chips, etc.
With the big brands pitching in and the people multitasking, IPL has definitely brought in the much needed break through the stress and monotony. But I'm sure it'll all remain till your regional team exists in the game. Till then, cheer the teams and increase the Set Max's TRP :D
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